Right Idea!
We’re all striving to live greener lives—choosing environmentally friendly and sustainable products for our homes and remembering those cloth bags when we go to the store. Now there’s a new way to be even “greener” when you travel. Merino outdoor clothing pioneer Icebreaker just introduced “Baacode,” a revolutionary tracking system that lets you follow their garments through every step of the production process.
“We made the decision to put this information online to give consumers a clear understanding of Icebreaker, and of our deep and ongoing commitment to the environment and to social ethics,” says CEO Jeremy Moon. The Icebreaker site also has some nifty video visits to the stations where the sheep are raised and a demo of the system.
Here’s how it works. Icebreaker garments have an internal label with a unique Baacode number. A swingtag on the garment shows you how to enter your individual Baacode on the Icebreaker website to trace the merino fiber in the clothing back to the sheep stations where it was grown. Icebreaker sources its merino fiber directly from high country New Zealand farmers, all of whom must comply with stringent guidelines on animal health and welfare, long-term respect for the environment, and fiber quality. And since the company makes serious adventure clothing, as well as a special line of travel clothing for both men and women, you have lots of choices you can feel good about for whatever kind of travel you may want to do. You can take a look at some of the travel clothes available here at our site (at the bottom center of the page in the Featured Products area).
Now that’s a right idea!